In the dynamic world of ecommerce, ethical practices are becoming a cornerstone for success. To uncover novel strategies, we’ve gathered insights from a Digital Marketing Manager and a Founder, highlighting ways to integrate ethics into business operations. From implementing radical transparency to embracing full product transparency, explore these two innovative approaches shared by industry experts.
- Implement Radical Transparency
- Embrace Full Product Transparency
Implement Radical Transparency
I’ve implemented a radical transparency program in my e-commerce business. We partnered with a third-party certifier to assess our supply chain, from raw materials to manufacturing. The results are displayed directly on product pages, along with the human and environmental impact ratings. It lets customers see what they’re supporting with their purchase and empowers them to make informed, ethical choices. It’s pushed us to source from sustainable providers and improve labor practices across the board, all while building trust and loyalty with our customers.
Fahad Khan, Digital Marketing Manager, Ubuy India
Embrace Full Product Transparency
We’ve taken a strong stance on transparency. Every product has a story—where it’s made, who made it, the materials’ origins. We share it all. We’ve also partnered with eco-friendly suppliers. Sustainable packaging isn’t just a buzzword for us—it’s a commitment. We use biodegradable materials, reducing our carbon footprint. Our return policy encourages donations. Instead of returning, customers can donate the product to a local charity. We then offer a discount on their next purchase. It’s a win-win.
We’re about customer empowerment. They can choose to offset their carbon footprint at checkout. Small step, big impact. We believe in fair pricing. No hidden costs, no sudden price hikes. We aim for affordability while maintaining ethical production practices. Ethical practices aren’t an afterthought—they’re woven into our daily operations. They’re good for the planet, and they resonate with our customers.
Casey Jones, Founder, Head of Marketing, CJ&CO