Corporate Responsibility and Brand Evolution: Hasbro’s Pivot of the Barbie Brand to Modern Times
Abstract
This case study explores Hasbro’s corporate responsibility initiatives and the successful transformation of the iconic Barbie brand to align with contemporary values. Hasbro recognized the need to modernize Barbie to reflect inclusivity, diversity, and empowerment. Leveraging data-driven insights, the company executed a strategic pivot, introducing diverse body types, skin tones, and hairstyles to the Barbie Fashionistas line. Hasbro’s “Shero” program showcased influential women, and the “Dream Gap Project” aimed to address early developmental barriers. Through these initiatives, Hasbro demonstrated its commitment to corporate responsibility, driving positive change and market success.
Want to read the full report?
Want to be featured like this? Click here to share your story.
More Insights
Creating A Culture Of Recognition: 10 Key Practices From Industry Leaders
In the quest to build a workplace where recognition and appreciation are woven into the fabric of the company culture, we've gathered insights from human resources (HR) leaders and executives. From the strategic [...]
21 Ways to Encourage Collaboration Among Startup Team Members
To help you foster collaboration among your startup team members, we’ve gathered twenty-one insightful tactics from CEOs and founders. From organizing hackathons for innovation to capitalizing on strengths and external partnerships, discover the [...]
What Are Examples of Business Model Pivots in Response to Market Changes?
In a rapidly evolving market, twenty-five small business owners, including CEOs and Founders, reveal how they've successfully pivoted their business models. From introducing eco-friendly gift bundles to transitioning to managed IT service providers, [...]
