Exploring the dynamic landscape of corporate philanthropy, we’ve gathered insights from founders and CEOs to understand the recent shifts in this sector. From strategic initiatives that align with business goals to Salesforce’s 1-1-1 philanthropic model, here are three key perspectives on how companies are reshaping their approach to giving back.

• Strategic Initiatives Align with Business Goals
• Small Businesses Join Matching-Gift Trend
• Salesforce’s 1-1-1 Philanthropic Model

Strategic Initiatives Align with Business Goals

Corporate philanthropy is evolving towards more strategic initiatives aligned with business objectives. Companies are focusing on CSR efforts that address societal issues like environmental sustainability. Employee-driven programs and technology adoption are key trends, fostering engagement and accountability.

Brad Cummins, Founder, Fat Agent

Small Businesses Join Matching-Gift Trend

Corporate philanthropy is shifting rapidly, becoming more inclusive and impactful. Historically, only large enterprises could afford matching-gift programs due to the significant resources required. Today, smaller companies are joining the trend, thanks to corporate-giving platforms designed for limited budgets. Over 65% of Fortune 500 companies still offer matching gifts, but the rise of small and mid-sized businesses participating has led to more match-eligible donors.

Year-round giving programs are also gaining traction. Previously, companies engaged in one-off annual giving campaigns. Many have shifted to continuous employee-matching programs, driven by the growing importance of CSR among employees and consumers. Studies show that 94% of major U.S. corporations plan to maintain or increase their philanthropy levels. This indicates a strong future for recurring corporate giving, with employee-driven initiatives like matching gifts playing a significant role.

Ihor Lavrenenko, CEO, Dental SEO Expert

Salesforce’s 1-1-1 Philanthropic Model

Corporate philanthropy is evolving towards more strategic and impactful initiatives, with companies focusing on long-term sustainability rather than just one-off donations. For example, companies like Salesforce have implemented a 1-1-1 model, where they donate 1% of their product, 1% of their equity, and 1% of their employees’ time to charitable causes. 

This approach not only benefits the community but also boosts employee morale and brand reputation. By aligning philanthropic efforts with their core values and business goals, companies can make a lasting impact while also reaping the benefits of a more engaged workforce and loyal customer base.

Alex Stasiak, CEO and Founder, Startup House