n 1971, nine local business leaders gained approval from NCAA on the idea of an Arizona-based college football bowl game to enhance the stature of the state. Today, that game is the iconic Vrbo Fiesta Bowl. Over the years, the game has had many high-profile sponsors. And with their support, the Fiesta Bowl has created a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans.

The mission for this organization is simple: to create a positive economic impact for Arizona and focus on community while having fun. Supporting sports endeavors for thousands of Arizonians is core to the Fiesta Bowl commitment to community. And the organization realizes that the pathway to success for today’s youth and teens starts in the classrooms of those called to educate the next generation. It is these reasons that drive the Fiesta Bowl’s focus on youth, sports and education.